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I&INEW MEDIAI&I New Media

I&I Records · since 2007

From the first line to the final frame. Under one roof.

I&I New Media is the production arm of I&I Records: music videos, films, series and podcasts. We have been writing, directing and producing our own work for almost twenty years, and people are still dancing to some of it.

Watch the workStart a production

Background: silent excerpts from official I&I Records music videos

What we produce

Four formats. One signature.

  1. Chapter 1

    Music videos

    From the idea, through casting and the shoot, to the edit suite. Loco Wine put 600 dancers from across Israel in front of the camera. For us a music video is not an ad for the song; it is the reason to hear it again.

    Official still from Loco Wine
    From the Loco Wine video, 2013

  2. Chapter 2

    Films

    In 2008 Alon De Loco wrote and directed "Achrayich", and the title-song clip was cut from it. Kulture Klash follows the same line: a film, and an album that is its soundtrack.

    Official still from Achrayich
    From "Achrayich", 2008

  3. Chapter 3

    Series & documentary

    A camera that stays on after the stage lights go off. "A Day in My Life: On Tour" followed Alon and Orr from the road to the stage. This is what a real family looks like when nobody directs it.

    Official still from A Day in My Life: On Tour
    From "A Day in My Life: On Tour", 2012

  4. Chapter 4

    Podcasts

    Studio conversations with people who make music, not just talk about it. A format made for a house that tells its own story.

    [Official episodes go here once Alon picks them]
Kulture Klash album cover by Alon De Loco, I&I Records

The crown

Kulture Klash

The album Alon De Loco calls the crown of his productions, built as a film and an album that is its soundtrack. "Three singers, three cultures, three languages", with real partners from overseas: Shifta, Padrino, Mr. Vegas, Leftside, Mo & Clap and Maffio.

Kulture Klash page (opens in a new window)

Let the credits talk

Selected work

16 works from the archive. Titles, years and credits come from the official YouTube pages, and the viewing stays there.

The house

I&I. As in: me and me.

Alon De Loco, ynet 2007

"I did everything myself - the production, the videos, the marketing."

Alon De Loco, ynet 2007 (translated)
  • Founded2007 · Alon and Inbar Cohen
  • DirectionAlon De Loco
  • ProductionInbar Cohen De Loco
  • Credited directors & editorsSheri Segal · Lior & Eli Malka · Gev Miron · Kobi Fleishman · Oren Stelkol
  • Next generationOrr De Loco (DJ Jaqueline) · Daniel De Loco
  • Showreel[Waiting for Alon's pick of excerpts]

Call sheet

Every production starts with one line.

Tell us what you want to shoot. We come back with an idea, not a template.

Email: [ממתין לאישור אלון · placeholder]